ABN AMRO
2018 ONWARDS · RETAIL BANKING · NETHERLANDS · 3,500 PEOPLE
The bank that removed almost 400 branch managers in a single day.
+51%
CUSTOMER RECOMMENDATION
39%
STRUCTURAL COST SAVING
35 → 7
PERFORMANCE INDICATORS
Clients · 2018 to now
Twelve organisations that stopped managing people and started trusting them, from a 5,000-person operation to a 40-person software firm, across four continents. One headline each; the full story one click in.
~200
companies worked on through the SSI network
11
countries, on four continents
4
decades since the original laboratory
2018 ONWARDS · RETAIL BANKING · NETHERLANDS · 3,500 PEOPLE
The bank that removed almost 400 branch managers in a single day.
+51%
CUSTOMER RECOMMENDATION
39%
STRUCTURAL COST SAVING
35 → 7
PERFORMANCE INDICATORS
2021 · HOUSEKEEPING & FACILITIES SERVICES · INDIA · 5,000+ PEOPLE · 22 CITIES
The 5,000-person workforce that stopped waiting for permission.
5,000+
FRONTLINE WORKERS
6 months
TO A REAL CULTURE SHIFT
3 in 15
DAYS THE FOUNDER NOW SPENDS AWAY
2026 · AEROSPACE & DEFENCE MANUFACTURING · CALIFORNIA, USA · FAMILY-OWNED
The manufacturer turning its own workforce into its strategy team.
Semco³ · live now
The first company to run its own growth strategy the self-consulting way.
2024 · DESIGN-LED DIGITAL INNOVATION · INDIA · 150 PEOPLE · 15 COUNTRIES
The studio that opened its books when the orders stopped.
400+
PROJECTS DELIVERED
30+
INTERNATIONAL AWARDS
3
LOCATIONS, SERVING 15 COUNTRIES
2023 · EXECUTIVE & PERFORMANCE COACHING · JAPAN
The firm that looked healthy and was losing its young people.
20% → 94%
YOUNG-EMPLOYEE RETENTION IN THREE YEARS
10% → 26%
OPERATING PROFIT RATIO
78% → 86%
CUSTOMER SATISFACTION
2019–2024 · HR SERVICES & CONSULTING · CHINA · 120+ PEOPLE · 13 CITIES
The founder who handed over the CEO role, on rotation.
Decade high
ANNUAL OPERATING INCOME
4 a year
OPEN FINANCIAL REPORTS TO EVERY EMPLOYEE
90%+
OF THE FOUNDER’S TIME FREED FROM RUNNING THE BUSINESS
2023–2025 · PLANT & SEED INSPECTION · NETHERLANDS · 36 TEAMS
The inspection body that turned a restructure into a way of working.
9 → 36
TEAMS, FROM PILOT TO ORGANISATION-WIDE
3 years
PILOT, SCALE, EMBED
In-house
COACHES NOW CARRY THE CHANGE
2021 · ENGINEERING & ASSET MANAGEMENT · SOUTH AFRICA · ~500 PEOPLE
The consultancy that insisted on changing itself from within.
~500
PEOPLE, GROWN FROM 4 FOUNDERS
18
EMPLOYEE CHANGE DRIVERS
Monthly
CULTURE PULSE CHECKS
2023–2025 · CENTRAL GOVERNMENT REAL ESTATE · NETHERLANDS · 7 TEAMS · 2 CLUSTERS
The government property agency where the inbox went quiet.
Sept 2023
START, WITH THE SELF-ORGANISATION GAME
7
TEAMS ACROSS TWO CLUSTERS
Empty
A CLUSTER HEAD’S INBOX
2022–2023 · PHARMACEUTICAL DISTRIBUTION · BOLIVIA · 30 YEARS TRADING
The distributor that turned round by trusting its people.
6 months
FROM LOSSES TO PROFIT
5+ years
SINCE SALES WERE THIS STRONG
0
PEOPLE LOST ALONG THE WAY
2025 · LEAN CONSULTING & SUPPLY-CHAIN SOFTWARE · ITALY · ~40 PEOPLE
The Lean experts who turned their own method on themselves.
€200
ANYONE CAN SPEND WITHOUT APPROVAL
4 a year
COMPANY-WIDE HAPPINESS CHECK-INS
0
FIXED JOB DESCRIPTIONS
2025 · COMMERCIAL CLEANING · NETHERLANDS · ~400 PEOPLE
The cleaning company that went from islands to “we”.
100 → 400
PEOPLE OVER TWENTY YEARS
Days → now
RESPONSE TIME BETWEEN TEAMS
Everyone
IN THE OFFICE NOW IN STRATEGY SESSIONS
Figures come from the SSI case repository and client interviews.